Pardon the Interruption
A Restaurant Hospitality report suggests that more consumers than previously thought are saving room for dessert when dining out. According to results from a recent survey, “nearly one-third (31 percent) of respondents think about dessert before they order the main course.” Furthermore, “15 percent of survey respondents (and twice as many men as women) say they choose a restaurant that offers a dessert they crave.”
These numbers alone may be enough to debunk the popular theory that new trends in small plates, portion control and snacking are pushing consumers away from ordering dessert. In fact, all signs point to the fact that diners are using smaller dishes as an excuse to order dessert, since check averages at restaurants throughout the US have not waned since the smaller-portioned entrée craze took hold. The message is clear for operators: take a good look at your current after-dinner offerings and make an effort to not overlook your consumers’ sweet tooth. If you do, you just might find yourself missing out on a valuable piece of revenue for your business.